Self-professed flyer boys turned global clubbing export EC Twins have established themselves as electronic dance music’s closest equivalent to the U.N. Signed to Sony Music and already shifting tickets and sizable streams across the board, the Manchester duo with a knack for crossing boarders come with a sound, brand and presence forming a collected global footprint along the way.
Renowned for successfully exporting the heat of UK dance music to the US more than a decade ago, an early recognition of the sound’s fuller potential has seen Allister and Marc Shaun Blackham rally a who’s who of label partners along the way, including Spinnin’ Records, Ultra Music and Dimitri Vegas & Like Mike’s Smash The House imprint. Still welcome staples on the North American circuit, the road to their forthcoming solo landmarks has been triggered courtesy of solid festival billings, A-list acknowledgement and consistent rotation on the North American airwaves. With more than 1m streams on Spotify and support from such heavyweights as Tiësto, their landmark remix of “Keep You In Mind” landed to the avail of nationwide airplay and triumphant summer tour stops in Los Angeles, Las Vegas and New York. Setting the bar for their musical identity and a forthcoming array of original material, the remix marked a moment of clarity for EC Twins and their already influential hold on the modern dance sound.
From their sharp attire to their unshakable brand presence, there is fuel in the EC Twins brand beyond the music they make. Fusing innovative concepts in modern club experience and exciting business partnerships, the brotherly duo carries a brand that cloaks every imaginable facet of the industry, all whilst keeping a focus on quality musical output. Entering 2017 with an arsenal of original singles at their mercy and the usual aggressive expansion of their versatile brand, EC Twins is a British export bringing huge stamina to dance music that is sure to felt globally.